![]() Leverage your LinkedIn network and make time to move from a connection to a conversation.ģ. This is about listening and gaining new insights and fresh perspectives. The goal isn't learning more about what you already do, such as making a better podcast or improving SEO. This may mean joining an association, attending a conference, or reaching out to someone whose work you admire. ![]() Once a day (put it on your calendar), step outside your normal routine and meet and talk with people not in your regular circle. Make a note of it and ask the question: What are the implications of this information - to our company, to our industry, to our customers, and to Marketing?Ģ. At least once a day, learn something new about your industry, your customers, or your competition. Here are three everyday steps we can take:ġ. Therefore, we need to focus more on big-picture skills. Successful marketers are typically already good at the details. While there are few people who come by both these capabilities naturally, they can be developed. As a result, they don’t typically get sucked into the over-analysis vortex. They don’t lose sight of the short-term, but their focus is on the long-term. Want to learn more about this skill? We found that Gary Keller’s book, The One Thing, which is in line with our Accelance® planning process is a valuable read. They say no to tasks, activities that aren’t “moving the ball down the field” as we say here in Texas. It’s less about perfection and more about momentum. Their focus is on tasks that will achieve the end result. They are passionate about the vision and are eager to move it forward. In my experience, there are two characteristics that people who see the big picture have in common: Advancing your career requires building big-picture skills. Keeping a job, whether it's content marketing, social media marketing, event marketing, or campaign management, takes solid attention to detail. The Skills You Need to Help You See the Big Picture As marketers become more adept at data and seeing patterns, we have the opportunity to become more skilled at seeing the big picture. Big-picture leaders are exceptional at recognizing relevant patterns - a skill every marketer should cultivate. ![]() The endgame is clear to people with an aptitude for seeing the big picture. The 'detailers' live in the trenches, focusing on the day-to-day tasks and activities that need to get done so the organization can win.” In today’s environment, good business leaders are often both at the same time.īig-picture thinking means being able to see all of the effects that a situation has on everything around it. He says: “Big picture people live at the 30,000-foot level, constantly exploring possibilities and potential to see where the organization could or should go. You may think you know the difference between big-picture and detail-oriented thinking, but to be sure we’re on the same page, I’d like to use a description Joe Galvin, Chief Research Officer of Vistage, uses to explain the difference between the two approaches. #ABILITY TO SEE THE BIGGER PICTURE HOW TO#The words of Leroy Hood, an American scientist, emphasize this point: “If you just focus on the smallest details, you never get the big picture right.” Marketers who want to excel and earn a seat at the table must embrace big-picture thinking How to Bring the Big Picture into Focus Therefore, marketers who want to be thought of as contributing to strategy and moving the needle for the business need to be able to see the big picture. We pay homage to people who can dream up new business or disrupt industries. Boards look for leaders who are visionary and have big ideas. Whether right or wrong, we work in a business world that more frequently values big-picture thinking. Detailed thinking is all about producing and productivity. The increased focus on analytics also lends itself to exercising detailed thinking. With the continued emphasis on technology and execution, where the focus is optimization and efficiency, it’s easy for marketing professionals to become more comfortable with tending to the minutiae. Paying attention to the details will earn you a reputation for being conscientious, exacting, and organized. ![]() Often this comes at the expense of having the time to be strategic and look at the big picture. While we have more tools to assist us with our efforts than we used to, we still need to attend to the details. As someone who cut her teeth on event and trade shows, product launches, and campaign management, I can relate to the many moving parts associated with our work. In the world of Marketing, it is easy to lose sight of the big picture when so many execution details require your attention. This post picks up from our last piece on Generalist vs. ![]()
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